Importance of Creativity in Business

Interesting reading the Daily Surya a few days ago. One observer said the business, one factor that makes micro, small and medium enterprises to compete at the national level or greater because of the lack of creativity preformance effort.

The habit mimic, satisfied with the achievement of the existing, inflexible to change a product design since this is considered the best outcome and various other things is a series of problems that make small micro and medium enterprises sector stagnated.

To avoid stagnant and die business, there are at least four forms of creativity so that entrepreneurs can win the competition.

First, the need for employers to make creativity in products, ranging from form, benefits, and other display. With these consumers will feel they are receiving something new.

With these consumers will feel they are receiving something new and feel more dynamic life. For example when the family economy more difficult, consumers will look for a cheap product. Do not drain the bag, but meet most expectations. The model is still trendy, but at an affordable price.

Second, no less important employers make varied services that consumers are not bored. Especially if it is considered a new service model, will certainly become more attractive. Now this example, we can see the coffee shops are scattered in various cities visited and best-selling community.

If in Malang Indonesia, drinking coffee and Lesbian roadside becomes a trend, are different again in Tulungagung, people drinking coffee while painting a cigarette with coffee residue in their cups.

Third, creativity in technology. For example, by selling the online system in addition to cheap, a very wide range of products around the world.

Fourth, success can also be achieved by exploiting people's emotions because of certain events. As ever undertaken by a U.S. businessman, a successful selling silver products as a symbol of entering the third millennium.

Creativity is an important element of successful businessman among the other two factors (the pioneering and innovative). With the creativity of what consumers want can be met a businessman. If it so, success is already there in front of the eye. How about you?.

Daily source of Surya